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Logo on colored background
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Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

 

At its core, Utter is driven by a commitment to clarity and care—mirroring our mission to deliver breakthrough therapies for people living with immune-mediated diseases. These guidelines outline the key visual and communication standards that express our brand’s values: integrity, excellence, and innovation.

 

Whether you’re crafting a digital experience or printed collateral, this guide ensures every touchpoint aligns with Utter’s purpose.

01

Logo

The Utter Therapeutics logo is a modern, clean wordmark that emphasizes clarity and approachability. The use of lowercase letterforms and a bold typeface reflects both innovation and trust. The clear space ensures legibility and consistency across applications.

1a

Primary Lockup

Image of primary brand logo

1b

Clearspace

Image of brand logo in clearspace

1c

Secondary Lockups

Image of secondary brand logo

1d

Incorrect Usage

Image of brand logo incorrectly sized
Logo

Do not use gradients in the logo

Image of brand logo incorrectly rotated
Logo

Do not rotate the logo

Image of brand logo incorrectly colored
Logo

Avoid low contrast combinations

1e

Partnerships

Image of partnership logos

02

Color

Our color palette uses rich, earthy greens paired with calming neutrals to communicate wellness, balance, and scientific precision. These hues work together to create a cohesive and flexible system for both digital and print use.

2a

Primary Palette

Orange

Hex: #275317

Evergreen

Hex: #0D3F38

Mist Green

Hex: #C6EBF7

2b

Secondary Palette

Graphite Black

Hex: #232323

Pure White

Hex: #FFFFFF

03

Typography

We use the Manrope typeface to reinforce a contemporary and accessible voice. Semibold is reserved for headlines and titles, while Regular is used for body text to ensure clear and comfortable readability across all formats.

 

Download Manrope from Google Fonts

large letters

04

Putting it all together

When applied cohesively, the brand elements create a unified and compelling visual identity. Photography, layout, color, and typography combine to tell the story of Utter Therapeutics—revolutionizing care through thoughtful, human-centered design.

About Us

Our Values

Revolutionizing

cancer treatment by rethinking drug delivery

Icon

Submit a Creative Request

Back to the top

Made with 💙 in Salt Lake City by Underbelly Creative.

Logo on colored background
Icon

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

 

At its core, Utter is driven by a commitment to clarity and care—mirroring our mission to deliver breakthrough therapies for people living with immune-mediated diseases. These guidelines outline the key visual and communication standards that express our brand’s values: integrity, excellence, and innovation.

 

Whether you’re crafting a digital experience or printed collateral, this guide ensures every touchpoint aligns with Utter’s purpose.

01

Logo

The Utter Therapeutics logo is a modern, clean wordmark that emphasizes clarity and approachability. The use of lowercase letterforms and a bold typeface reflects both innovation and trust. The clear space ensures legibility and consistency across applications.

1a

Primary Lockup

Image of primary brand logo

1b

Clearspace

Image of brand logo in clearspace

1c

Secondary Lockups

Image of secondary brand logo

1d

Incorrect Usage

Image of brand logo incorrectly sized
Logo

Do not use gradients in the logo

Image of brand logo incorrectly rotated
Logo

Do not rotate the logo

Image of brand logo incorrectly colored
Logo

Avoid low contrast combinations

1e

Partnerships

Image of partnership logos

02

Color

Our color palette uses rich, earthy greens paired with calming neutrals to communicate wellness, balance, and scientific precision. These hues work together to create a cohesive and flexible system for both digital and print use.

2a

Primary Palette

Orange

Hex: #275317

Evergreen

Hex: #0D3F38

Mist Green

Hex: #C6EBF7

2b

Secondary Palette

Graphite Black

Hex: #232323

Pure White

Hex: #FFFFFF

03

Typography

We use the Manrope typeface to reinforce a contemporary and accessible voice. Semibold is reserved for headlines and titles, while Regular is used for body text to ensure clear and comfortable readability across all formats.

 

Download Manrope from Google Fonts

large letters

04

Putting it all together

When applied cohesively, the brand elements create a unified and compelling visual identity. Photography, layout, color, and typography combine to tell the story of Utter Therapeutics—revolutionizing care through thoughtful, human-centered design.

About Us

Our Values

Revolutionizing

cancer treatment by rethinking drug delivery

Icon

Submit a Creative Request

Made with 💙 in Salt Lake City by Underbelly Creative.

Back to the top

Logo

01

Color

02

Typography

03

Putting it all together

04

Logo on colored background
Icon

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

 

At its core, Utter is driven by a commitment to clarity and care—mirroring our mission to deliver breakthrough therapies for people living with immune-mediated diseases. These guidelines outline the key visual and communication standards that express our brand’s values: integrity, excellence, and innovation.

 

Whether you’re crafting a digital experience or printed collateral, this guide ensures every touchpoint aligns with Utter’s purpose.

01

Logo

The Utter Therapeutics logo is a modern, clean wordmark that emphasizes clarity and approachability. The use of lowercase letterforms and a bold typeface reflects both innovation and trust. The clear space ensures legibility and consistency across applications.

1a

Primary Lockup

Image of primary brand logo

1b

Clearspace

Image of brand logo in clearspace

1c

Secondary Lockups

Image of secondary brand logo

1d

Incorrect Usage

Image of brand logo incorrectly sized
Icon

Do not use gradients in the logo

Image of brand logo incorrectly rotated
Icon

Do not rotate the logo

Image of brand logo incorrectly colored
Icon

Avoid low contrast combinations

1e

Partnerships

Image of partnership logos

02

Color

Our color palette uses rich, earthy greens paired with calming neutrals to communicate wellness, balance, and scientific precision. These hues work together to create a cohesive and flexible system for both digital and print use.

2a

Primary Palette

Range Green

Hex: #275317

Evergreen

Hex: #0D3F38

Mist Green

#DFEADC

2b

Secondary Palette

Graphite Black

Hex: #232323

Pure White

Hex: #FFFFFF

03

Typography

We use the Manrope typeface to reinforce a contemporary and accessible voice. Semibold is reserved for headlines and titles, while Regular is used for body text to ensure clear and comfortable readability across all formats.

 

Download Manrope from Google Fonts

large letters

04

Putting it all together

When applied cohesively, the brand elements create a unified and compelling visual identity. Photography, layout, color, and typography combine to tell the story of Utter Therapeutics—revolutionizing care through thoughtful, human-centered design.

About Us

Our Values

Revolutionizing

cancer treatment by rethinking drug delivery

Redo company logo

Submit a Creative Request

Made with 💙 in Salt Lake City by Underbelly Creative.

Back to the top